Setagaya Market deals in fresh produce such as fruit and vegetables, as well as flowers and other ornamental plants. Visitors are generally welcome to tour the market freely (be sure to register at the main gate). The produce section handles fruit and vegetables from across Japan as well as locally grown greens, whereas the flower section is noted for supplying high-quality flowers such as roses and orchids, as well as for the great variety of plants being traded. During the annual Setagaya Market Festival, fruit, vegetables, and plants are sold directly to the public while Japanese drumming performances take place.

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